Marketing, target market report Essay Example | Topics and Well Written Essays - 1000 words

Marketing, target market report - study ExampleThe segmentation theory is a part of economics that relates to the yield curve of a finance sector. In other words, they cannot replace each other in any form. This creates a specific summate of investors for both the long and victimize tem markets. The result of this affects the interest rates in a market. The long and nobble term supply is both adversely affected (Mishkin & Eakins). Thus, each of these markets is functioned and is doctord at an independent level. other aspect of this is the reliability it places on short term investments. Each investor has a fixed maturity sense of taste. Because of the investors preference over the liquidity of their stock, they prefer to choose the short-term investments that determine them. This creates a greater demand for short term investments in the market.The geographic segmentation of an item is essential in the market. Not only does it determine the identical trends deep down a group of international markets but it also identifies the factors the influence their buying trends. The Xbox 360 is an reject that created a great deal of excitement and fervor in Australia. With a website of its own, it was the ideal location for sales agreement amongst the varied age groups in this country. This is evident in the company opening up a website created particularly for this continent (Xbox.com). This website is dedicated solely to the markets in Australia. It controls and harnesses the consumers who are interested in buying the product within this region. This country is still part of the British Commonwealth which induces many of its facets and tastes to run according to the British market. It is for this case that the Xbox 360 owners considered it an essential market in their grid. With a high economy, literate community and number of buyers, Australia was the perfect geographic segment for this product to launch itself.Demographic TraitsAccording to the demographi c segmentation, the division of the population is vital for ply to a specific market of consumers. Australia commands an exact population of 21,895,808 people according to the Australian Bureau of Statistics. This is a huge audience for the Xbox 360 to cater to which makes it evident why the brand has moved here. Also, the age structure of this population has made it vital for this gaming console to enter this market. With a population of around 70% of individuals move under the age bracket of fifteen to sixty, this Xbox played a winning move by move into this crucial market (Year Book Australia). This gaming console is perfect for individuals who fall under the age of those cunning at buying and using this product. The Xbox 360 is a game that is a chosen preference for the male population. With an cope with division of males and females in Australia it is profitable for the console to enter this market. The economy of Australia is also sufficient enough for its individuals to buckle under to buy this product. This makes it the perfect demographic market for the Xbox 360. Psychographic TraitsThe psychographic traits of Australia assist