Assignment 2 Example | Topics and Well Written Essays - 250 words - 9

2 - Assignment ExampleThe questions be appropriate for use when there is no time available for a comprehensive research. They are withal used when marketing researchers want to obtain data on consumers background information. Their purpose is to elicit specialised information in a simple way and use the data to ascertain the statistical substance of other market survey results (Reid & Bojanic, 2010).Open-ended questions are investigative, and they provide rich qualitative data. It allows respondents to give answers they prize are most appropriate. The questions provide marketing researchers with the opportunity to gain insight into various opinions on topics they are not conversant with. Due to the questions qualitative nature, they rousenot provide sound statistical significance necessary for a conclusive research. They are appropriate for use when doing marketing research that involves small groupings of people. They can also be used when a researcher wants to gain prelimina ry information before he or she can proceed to a quantitative research. The questions main purpose is to help marketing researchers obtain in-depth information and facts virtually a product (Reid & Bojanic,