Television and Fun :: essays research papers

A few decades ago television consisted of a minuscular number of channels, today however there are more several(predicate) channels than one canister watch in a expert day. Because a media companys number one goal, like both other corporation, is to earn the largest profit possible, media companies use sectionalization to target deferral listenings. Moreover, fragmentationthe large increase in the number of channelshas as well as created niche audiences. So, whats the big deal with fragmentation and audience segmentation? By creating niche audiences, both fragmentation and segmentation make advertisers jobs easier. For instance, if a company wants to advertise toys, then the company will buy airtime on the network Nickelodeon since Nickelodeon has childrens programming. The creation of niche audiences produces reliable social questions about free will and freedom of speech because audience groups are created and constructed. The following paper will examine two course net works, Comedy Central and type O, to determine the effects of such programming.First off, Oh The Oxygen Network aired the film Whale Rider on the wickedness of Monday, April 5, 2004. The following will be an analysis of the advertisements that were shown from nine to ten oclock, and thus one can determine which audiences were targeted. Whale Rider is a film about a new Maori girl that wants to be the succeeding(a) leader of her tribe, besides is at the same time shown resistance from her gramps. Paikea, the young girl, wants to enter in the training sessions conducted by her grandfather but her grandfather is old fashioned and doesnt believe that a girl can become the chief. Paikea knows that she is destined to be the next chief and gets in vex a number of times for her relentless attempts at trying to participate in the exercises. The movie has a subplot dealing with the relationship between Paikea and her father, but the film mainly revolves around Paikeas struggle to prove herself exemplary to her grandfather Koro. Even though Paikea is much better than the boys at execute the ceremonial exercises, her grandfather is blinded by his prejudice. The film ends with a herd of runs being attracted to Paikea and getting stranded on the beach. Koro finally accepts Paikeas serving when she risks her life by riding on the back of a whale to direct them back to the ocean. The advertisements that were aired during the film included weight personnel casualty productssuch