Ch 1 H.W Consumer Behavior

Q1describe the interrelationship among consumer behavior and the selling concept. A1 trade concept determine the postulate and wants of special target markets and Deliver satisfaction meliorate than competition. consumer behavior includes all the decisions a consumer makes when spending their cartridge holder and money. The what, why, when, where, and how of consumer purchases are examined in consumer behavior. It is not just individuals, scarcely households, families, and groups that influence the decisions we make. Q2 describe the interrelationships between consumer research, market part and targeting, and the development of the marketing mix for a manufacturer of HDTV sets. A2 consumer research The transition and tools employ to study consumer behavior. Market segmentation Process of dividing the market into subsets of consumers with common compulsions or characteristics Market targeting The selection of one or more of the segments determine to pursue.The developm ent of the marketing mix for a manufacturer of HDTV brood the increase the features ,designs and the price including discounts and the place (distribution of the product ) and promotion ( the advertising) - Q3 select any one of the smart set web sites and product specific site pairs listed in table 1. 1 that interests you . then systematically examine each of the cardinal sites in terms of how you as a consumer respond differently to the dickens sites A3Were not going to work publicity for this company, but we want to cozy up how the company deals with clients and most importantly its olicy in respect for the client and if we enamor the slogan the guest is always right appears to us every time we press a button to complete the purchase. - Q4 Discuss The Interrelationships Among Customer antepast And Satisfaction, perceive Value And Customer Retention. Why Is A Customer tattle Essential? A4 The goal of all marketers is to build and maintain successful relationships with th eir consumers. This occurs by offering a product which has benefits that the consumer values.In addition, they see the value of those benefits as especial(a) the cost of the product the cost in terms of money, time, and opportunity costs. If a product delivers value, the company is likely to have a high direct of customer satisfaction. They will trust the marketer and continue to purchase the product. In addition, they will tell others about the product and speak highly of it when asked or when reviewing the product online. A company with strong customer relationships will be able to achieve a high level of customer computer storage their customers will not defect to the competitor or stop apply their product.They will retain these customer over time and will be more profitable due to these valuable loyal customers. - Q5 Discuss the percentage of the social and behavioral sciences in developing the consumer decision-making model. A5 The input stage includes sources of breedin g to the consumer how they learn and are influenced by the marketer and their environment. The process stage ties to the decision-making process the consumer undergoes when considering a purchase.It moves from the inputs to the psychological factors involved in recognizing a need, searching for information, and evaluating alternatives. The output signal stage involves the actual purchase and the post-purchase evaluation. - Q6Apply each of the two models interpret in Table 1. 3 (i. e. , traditional marketing and value and holding marketing) to the marketing of cellular phone services. You may want to incorporate into your swear out your own and your peers experiences in selecting cellular communication providers. A6VALUE- AND RETENTION-FOCUSED trade THE TRADITIONAL MARKETING CONCEPT phthisis technology that enables customers to customize what you make. Make only what you put forward sell instead of trying to sell what you make. Focus on the products perceived value, as well as the need that it satisfies. Do not focus on the product focus on the need that it satisfies. Utilize an understanding of customer needs to develop offerings that customers perceive as more valuable than competitors offerings. Market products and services that match customers needs better than competitors offerings. Research the levels of profit associated with various consumer needs and characteristics. Research consumer needs and characteristics. find out consumer behavior in relation to the companys product. Understand the purchase behavior process and the influences on consumer behavior. Make each customer effect part of an ongoing relationship with the customer. Realize that each customer exercise is a discrete sale. Use hybrid segmentation that combines the traditional segmentation bases with information on the customers purchase levels and patterns of use of the companys products. Segment the market based on customers geographic, demographic, psychological, so ciocultural, lifestyle, and product-usage related characteristics. authorize in technologies that enable you to send one-to-one promotional messages via digital channels. brand large groups of customers that share common characteristics with messages transmitted through mass media. Use interactive communications in which messages to customers are tailored according to their responses to earlier communications. Use one-way promotions whose effectiveness is measured through sales data or marketing surveys. Create customer tiers based on both bulk and consumption patterns. Create loyalty programs based on the volume purchased. Make it very unattractive for your customers to switch to a competitor and abet them to purchase better in a manner that will progress the companys profitability levels. Encourage customers to stay with the company and grease ones palms more. Base your marketing budget on the lifetime value of representative customers in each of the targeted segm ents compared with the resources needed to acquire them as customers. Determine marketing budgets on the basis of the numbers of customers you are trying to reach. Conduct customer satisfaction surveys that include a component that studies the customers word-of-mouth about the company, and use the results immediately to enhance customer relationships. Conduct customer satisfaction surveys and present the results to management. Create customer intimacy and bonds with completely satisfied, satisfy customers. Create customer trust and loyalty to the company and high levels of customer satisfaction.